MY PROJECTS

Previous projects have focused on developing the supply-side of the tourism industry. Clients have included tourism operators, regional tourism boards, local and state government and tourism and events industry organisations. 

DESTINATION INSPIRATION MENTORING PROGRAM

Launched in early 2021, this innovative tourism development program provides one-on-one support to 15 businesses to help them develop new bookable visitor experiences for the Riverina and Murray regions.

Working with Destination Riverina Murray and Murray Regional Tourism, the program uses design thinking principles to design, develop and launch new tourism products.

VTIC INDUSTRY RECOVERY CONSULTATIONS

Working with the Victorian Tourism Industry Council (VTIC), this program provided one-on-one support for tourism operators to help them plan for business recovery.

Sessions included topics such as adapting to new markets, understanding changing consumer trends, managing staffing challenges and dealing with changing regulations.

KYABRAM FAUNA PARK

The Strategic Plan, Business and Marketing Plan was developed in conjunction with the General Manager and Committee of Management to support the new Park Master Plan. Kyabram Fauna Park has since been successful in securing almost $2 million in grants to support its development plans.   

TOURISM AWARDS MENTOR

Supported 75+ tourism businesses across Victoria and NSW over the past 8 years to write their state tourism awards submissions (including Regional, State and National Award winners Cadell on the Murray Resort, Murray River Paddlesteamers, Riverboats Music Festival and Cave Hill Creek).