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My name is Karen Oliver and I first established KO Tourism in 2009. I live and work in the Macedon Ranges in Victoria and I'm passionate about supporting the sustainable growth of regional tourism. 

I love working in the tourism industry and over the past 10 years, I've delivered a wide range of tourism development projects. I strongly believe that investing in the supply-side of the industry is critical to developing a sustainable visitor economy which benefits businesses, visitors and local communities.  



My knowledge of tourism stems from extensive domestic and international travel, as well as previous roles at Tourism Victoria, where I worked in the Research and Regional Marketing teams. 


Prior to starting KO Tourism, I worked for nearly 10 years in the market research industry. Past roles include working as a Consultant at a boutique market research agency, Market Analyst at Tourism Victoria and most recently as a Senior Research Consultant and Brand Insights Manager at NAB. My background in market research gives all of my projects a strong analytical foundation.

With solid corporate and government experience, I draw on my knowledge from working in different sectors to support my clients in the tourism industry.  


Bachelor of Commerce (Honours), Management, University of Melbourne

I have a strong commitment to ongoing professional development. I am a graduate of the Melbourne Tourism Leadership Program (2012), completed the inaugural Check-in to China Tourism Development Program (2016), including a study trip to China. I regularly attend industry conferences around Australia and was a guest speaker at the 2018 Victorian Visitor Services Summit.