Supporting tourism businesses and destination managers to deliver knock out visitor experiences that drive a sustainable visitor economy.



Supporting Regional Tourism Operators to achieve their business goals. Hands-on help to design business and marketing plans, write grant applications and prepare awards submissions.    


Partner with Destination Managers to design and implement industry development and product development programs to support sustainable destinations. 


Support for Tourism Operators and Destination Managers to develop new or enhanced visitor experiences using design principles and tools. 


I would like to let others knows of the invaluable assistance provided by Karen Oliver, as part of VTIC’s Tourism Recovery Program. There were a number of business assistance programs offered by the government to help the Hospitality sector, and others similarly affected by the Covid19 shut downs. I found the one-on-one Zoom sessions provided by Karen by far the best.


After providing details of the area our business needed guidance in, Karen systematically worked through ideas that she thought would help. I was given ‘homework’ to do before our second session, and we discussed the progress of our first meeting.

Her experience in the hospitality sector was great and she provided practical ideas that could help increase our patron numbers.

We implemented those in the key areas and they have worked exceptionally well. One example being our Wine Tasting, which was booked out!  Many thanks to Karen for her guidance and encouragement during this difficult period. I’m sure she can make a difference to your business too. 

Joan Miles

Business Partner of RJM’s Wine Bar